Objective:
The client specified a website to help position her in an already active high-end resort real estate market in the Hawaiian Islands. Due to the active use of search engines by consumers seeking real estate information, the client also wished to compete in the organic search engine results.
Solution:
We started our research as always by meeting with the client to learn about their business and help them define their goals and the different user groups for their target market. We then completed a thorough key word phrases research report to determine what search terms were being used for Maui real estate and its micro markets. Based on this research and the completed strategic marketing analysis, we developed the website for optimum client fulfillment as well as search engine ranking through search engine optimizing "white hat" procedures.
Results:
The client is thrilled with their website and realtors and clients alike are awed by its beautiful reflection of the market and product, Hawaii, as well as its functionality. (Note: As of 10/30/07 the last step of development, the client's featured listings sections, is still to be completed.)
