Objective:
To create a website for an established high-quality wholesale jewelry business, selling to exclusive jewelry store and galleries in over 40 states in the U.S. and around the world.
Solution:
Much of the jewelry is both dramatic and sensual. Using the client's signature logo and existing color schemes, we were able to transfer this essence to the online environment. Navigation buttons, while clean and easy to use were laid out in curves to emphasize the lines of the jewelry and the flow of the pieces as they lay against the skin.
The majority of the site is devoted to displaying the entire jewelry catalog. Careful attention was given in the photographic work to matching gold tones from piece to piece throughout the catalog sections for continuity and quality of presentation.
Results:
Considered a revelation for the client, the website has become an important marketing tool, used at jewelry shows to help prospective clients become familiar with the line as well as helping established clients to view the latest collections.
