Maui Real Estate Resources - S.M.A.R.T. Services
If you are considering selling your home, Katrina has a unique marketing program that will make your property "market ready" and expose it to thousands of potential buyers. In fact, there are 433 things you can do to help get your home sold quickly. Below are just a few - we will discuss others in person during our appointment.
The S.M.A.R.T. Approach - Remove Objections Before They Arise
Katrina will work with you to make sure those things that can sometimes hold up contracts are taken care of before they have a chance to become issues. These include the following:
“S” stands for Survey. How often do the BUYERS request a survey of the property so that they feel confident that they are actually purchasing what they think they are purchasing? All the time. Why not avoid that question and potential time delay. Consequently, for your benefit, I recommend the SELLER get a survey done immediately upon listing the property and identify and remedy any potential issues and eliminate possible objections from a Buyer before they arise.
“M” stands for Market Analysis. I do this for both BUYERS and SELLERS so that whether buying or selling a property you have the most up-to-date and accurate market information to base a purchase price or sale price on.
“A” stands for Appraisal. In our ever changing and fluctuating market, every SELLER wants to make the most money from their sale and every BUYER wants to spend the least money for their purchase. I recommend the SELLER get an appraisal done at the onset of our marketing program. This way we know for sure what your house is worth in the market today as well as what a potential BUYER’s lender would loan on the property. Again, let’s eliminate an obstacle before it arises which will save you both time and money.
“R” stands for Recent Home Inspection. Let’s find out NOW, at the beginning, if there is anything we need to do to make sure that some issue in a home inspection will not jeopardize a sale.
“T” stands for Termite Inspection. We do have termites in Hawaii and most lenders require an inspection to issue loan approval. A little money spent now will expedite the sale of your home as obstacle after obstacle is removed from the BUYER’s pathway.
Next we place your home and its features on the information highway:
- We will submit your listing, complete with a description of your home’s features to the Multiple Listing Services (MLS).
- You, of course, will be given a copy of the MLS data sheet for your approval.
Katrina’s professional marketing assistant will create a brochure highlighting your house’s best features. In addition, the following will be done to market your listing:
- Your listing will be advertised in such publications as Homes & Land magazine, The Real Estate Book, Maui Real Estate Weekly and others
- Katrina will provide Open Houses to present your home or condo to the real estate community and the public.
In addition to all this, Katrina adds even more special marketing touches:
- Promotional information about your property will be sent out via our successful direct mail program.
- A Client Care Coordinator will follow up with other agents that show your house to get the feedback from their BUYERS about the showing quality of the house. This information is communicated to you regularly so you know how to improve the show quality of the property. In addition, Katrina will suggest low cost ways you can improve the showing quality and increase the value of the property, if necessary.
The S.M.A.R.T. Approach Marketing Systems - Solutions That Sell Homes
Most companies would like to be able to sell the number of properties RE/MAX sells. In fact, RE/MAX, with its name recognition and outstanding agents, out markets and out sells every other real estate company in the world. When you combine the RE/MAX name and Katrina’s innovative S.M.A.R.T. Approach to sales and marketing, you know your closing date is just around the corner.
Here’s what Katrina has to offer and how you’ll benefit:
Internet
Your home will be exposed to out-of-town buyers 24 hours a day with our informative internet web site. This guarantees more prospects will see your home. We have our own web site that allows potential buyers in town or across the world to view your home, and contact us instantly if they are interested in your property. Among the many benefits of the internet: it’s the fastest growing medium for business and commerce in the world today. There are currently between 30 and 50 million users on the internet worldwide, and another 800 million are expected to get on-line in the next 20 years. The internet knows no geographical limitations, and every day becomes a more global marketplace, so in essence, your listing is being marketed to the entire world. Our goal is to make it possible to begin the process of buying or selling a home without ever leaving your home and without having to talk to an agent.
Magazines
A full color ad with photo of Your Home will be listed in various local magazines/publications which are directly available to all potential BUYERS in high traffic areas. These magazine ads promote your home to consumers. The more exposure your property receives, the sooner your home will sell for the highest dollar amount.
Unlike some real estate magazines which are black and white with print so small you can hardly read it, your potential buyers will be able to see the beauty of your home in color and read the print easily.
Your home is advertised in various arenas until it is sold. My number is advertised in these ads so I can take that call personally. Therefore, you get the benefit of having someone answer the ad call with you in mind instead of some other agent answering the ad call with their own seller (listing) in mind. We also place our magazine on the internet where buyers who are relocating may view your home.
Referrals
Many relocation BUYERS are directed to me through my affiliation with eRELOCATION Professionals as well as the RE/MAX Referral Network. As a member of these exclusive referral networks, I receive referrals of BUYERS that are interested in moving to Hawaii and, more specifically, Maui.
Feedback
When someone shows your property you are always curious what they thought. Should we change something in my home? Was the price right? Katrina calls all the agents that show your home and delivers feedback to you by email or phone. The benefit to you is the ability to take action on any items needed to make your home more marketable and sell more quickly.
Buyer Auto Notification System
Buyers are enrolled in our Auto Notification program which is a unique system that is free to all home buyers. Any of these Buyers may be a Buyer for your home. We email all of the properties that fit their needs as they enter the market place regardless of the listing company. Ask other agents how many buyers they are currently working with and contact every week. We think you will see what you will be missing out on if you don't have Katrina marketing your property.
The Bottom Line - It Takes a TEAM
Katrina Pitman’s team approach to marketing out-sells the average agent.
Employ the S.M.A.R.T. Approach to Marketing and be part of a team effort - YOUR TEAM - the team that makes you the most money in the least amount of time. Let's get the job done right the first time. Pick up the phone and call 808-298-6938. Put Katrina Pitman’s unique marketing system to work for you today.
Katrina Pitman Real Estate
P.O. Box 1733, Makawao, Maui, HI 96768
Phone: (808) 298-6938
Email: Katrina@KatrinaPitmanRealEstate.com
Credits: Photo of Maui Sunset by Kristin Fein of Fein Art Photography: (808) 281-1302
© 2007 Katrina Pitman Consulting Services